So, tonight, after attending a meeting for speakers interested in +PodCamp Nashville, I went out to dinner with the lovely +D’nelle Throneberry and talked about teamwork and how it relates to social media as a business strategy.
The first thing we talked about is something that “social media experts” are afraid to admit. Social media has grown so much that it is no longer under one umbrella. There are so many aspects of new media that one person can not simply master them all.
Currently the game is being played on a no-frills referral basis in this market. If you’re looking for WordPress, there’s someone for that. If you want to do a Twitter campaign, I can point you in the right direction. Looking for Drupal? There’s a couple of guys in town that do that…
Clearly, what I learned from our conversation and observing the relationships and businesses in this market, I know that everyone is really excited about social media. Especially the people that do it for a living. They are all working independently and love it. Why?
I can understand leaving your M-F 9-5 to become an independent entrepreneur and do what you love, but why do it alone when there is a team of people there all passionate about the same thing?
As this space continues to evolve, more technologies and networks start popping up, we are going to need more than just a few experts. Regardless, though, of how much it grows and changes, all of these things that propagate are all related. There is no reason we should work in silos. That’s why we left Corporate America in the first place, right?
I think that if a group of people with a diversified range of talents band together they will be much more successful than a bunch of people all out doing it on their own.
I don’t care how wide or great your referral network is, there is strength in numbers and if you band together, you can do amazing things. Teamwork is where it’s at.
