Effective Social Media Demands Two-Way Conversation

photo by Grant MacDonald on Flickr

Thousands of people, businesses, brands, products and services create a social media presence every day. Whether its a Twitter account, Facebook page or Google+ page, they want to make sure that you can find their product in all corners of the web.

Creating a social media campaign requires commitment, communication and most importantly, listening.

Have you ever tried having a conversation with a brick wall? Not so much fun, huh? In fact, if you tried talking to a brick wall in front of your friends, people might think you’re crazy.

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