Does Your Digital Influence Really Matter?

The importance and relevance of sites that track your Internet-social influence, like Klout, have been heavily debated. Clearly, the more your content is re-tweeted, reshared or re-blogged, the more exposure Internet users will have. But, does having a high digital clout “score” help you in the real world?

Thousands of brands rely on Internet-based social networking as part of their overall marketing strategy. They try to create original, engaging and compelling content that will trigger an emotional response to either make you share their content with others or to get you thinking more about their products and services. (more…)

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How to Create Consistency Across Your Brand

So, here you are. You’ve arrived. You’re on Google+ and probably at least a half dozen or so other social networks. So what’s next?

If you’re here for a particular reason, maybe you’re a content creator, a brand ambassador or a marketer looking to gain exposure to your content, or you’re just here building your personal brand, it’s important to keep things consistent.

Think about the air pressure in your tires, if you have one under-inflated, two over-inflated and one at the right pressure, your car probably isn’t going to get the best gas mileage or keep you going in the right direction without a little help from you. Marketing yourself online is actually very similar. (more…)

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We Get Social, Ya’ll: Why Nashville is the Next City in Tech

Today is a special day for Music City, +Google is gracing our fair city with their presence today as part of a partnership with +FLO {thinkery}. Google is hosting their first Google for Entrepreneurs event called +G4eNashville. A lot of the who’s who in Google will be there today talking to entrepreneurs about leveraging Google’s products such as AdWords, Places and +Google+ for their business.

Nashville is obviously the city that music calls home and that could mean a lot for new technology firms as technology continues to influence music. Obviously Nashville is a booming town for country musicians, but there is a wide variety of music that is produced recorded and played live here encompassing dozens of genres. (more…)

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What is Keeping You from Doing What You Love?

Last night I was inspired by none other than Carms Perez to create a very short an interrogative post on my social media fronts. The post was this, “The only thing keeping me from doing what I love is ________________.” There were lots of responses, but one of the recurring themes—sadly—was money.

When I posted this question, I didn’t really think there was a “correct” answer. I was wrong. (more…)

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What Makes Google+ Different

If you attended my session “Google+: Ghost Town or Game Changer” at+PodCamp Nashville yesterday, you were probably left with a few questions and the curiosity of what makes this space different than Facebook, LinkedIn or Twitter.

The problem with all of those social networks is that your connections are based upon who you are already connected with, which really limits the extent of your discovery of new content and creators. (more…)

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