How to Create Consistency Across Your Brand

So, here you are. You’ve arrived. You’re on Google+ and probably at least a half dozen or so other social networks. So what’s next?

If you’re here for a particular reason, maybe you’re a content creator, a brand ambassador or a marketer looking to gain exposure to your content, or you’re just here building your personal brand, it’s important to keep things consistent.

Think about the air pressure in your tires, if you have one under-inflated, two over-inflated and one at the right pressure, your car probably isn’t going to get the best gas mileage or keep you going in the right direction without a little help from you. Marketing yourself online is actually very similar. (more…)

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How to Use Craigslist Better with GMail and Google Voice

So, tonight I was on a quest to liquidate some furniture from my house. It’s mostly inexpensive stuff from +IKEA that I have accumulated over the years and will no longer have room for in my new apartment.

In order to quickly get rid of it, I decided to post it on Craigslist for FREE! Yes, that magic four-letter word. But, I wouldn’t dare do that without a strategy.

I posted several things simultaneously on Craigslist, the furniture (more…)

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Why You Need a Good Support System

One of the freedoms of being an entrepreneur is exactly that: freedom. You can try a million different things, you can make changes on the fly and you can ultimately chose to do whatever it is you want to do however it is you want to do it. But, let’s face it, sometimes things go wrong.

Inevitably, you are going to be faced with a situation, a problem or an issue that you don’t have all of the answers for. Maybe you get too far in over your head with a particular project, or a client asks you for one thing, and it turns out they are really looking for something completely different. Having a good support system in place will make you shine in these circumstances. (more…)

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How to Make It Work: Getting Published

This week I interviewed +Evo Terra about books.

This morning I hosted a +G+ On Air hangout with publishing expert +Evo Terra and discussed tips on how to become successful at publishing your own book.

During the podcast we talked about different publishing services and Evo’s two start-ups. Watch the video below to learn more and make sure you subscribe to my channel on +YouTube! (http://www.youtube.com/petergmcdermott)

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Embracing Failure: Why Learning How to Fail Will Help You Succeed

Old Flying Machine

One of the biggest things I have learned over the past few months is how important it is to fail. You can read about it from so many prominent authors, and hear about it from so many successfully people, but it won’t start to make sense until you start to embrace your failures.

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