What is a hashtag, and how do I follow one?

You may have seen your local news crew or a national television show encourage you to use a particular “hashtag” when tweeting or posting about their stories or shows. Usually they look something like this: #IAMUP which is the hashtag for my favorite local news team here in the Dallas / Fort Worth area.

The word hashtag simply means a tag (metadata) applied to a hash symbol (we call # pound, or the number symbol, but the rest of the world calls it the hash symbol). Metadata is information used to help the organization of information. So the hash tells the database the following information is to help others find this post. The tag is the string of text and numbers you use to help find that information. If everyone uses the same hashtag for a topic, then it is very easy to search for those posts using the “search” feature of your social network or special software such as Hootsuite or Tweetdeck.

If you’re just getting started with social media and using hashtags, give it a try on Twitter. To use a hashtag on Twitter, simply compose your tweet, append the # symbol followed immediately by the tag text, like #IAMUP. Once you post your tweet, it’s searchable for anyone else interested in the #IAMUP hashtag.

Now composing those tweets and posts are only part of the fun. The real fun is seeing what others have to say! Using the search feature on Twitter, simply type in the hashtag you wish to search for such as #IAMUP. The results will give you a timeline of all of the other Twitter users talking about the same thing!

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To keep the conversation going in real time, you might want to check out a program like Tweetdeck or Hootsuite that will allow you to create real-time columns dedicated to seeing those tweets as they happen.

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So there you have it, a simple primer on hashtags, how to join the conversation and how to see what’s going on!


*This blog is not affiliated with WFAA or Tegna Media.The use of the #IAMUP hashtag for this post is for demonstration purposes only and is not an endorsement of WFAA, or an endorsement of this blog by WFAA.

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