How to Better Manage Your Circles in Google+
With the release of Google’s new “Community” feature on Google+, you can take a deep breath and stop trying to sort each and every person you come across into the right interest-based circle. The community function allows you to focus on not only who you are interested in, but what you are interested in. As communities begin to develop and mature and you continue to use them, you might find yourself spending less time managing your circles.
Communities take the guesswork out of circles.
Up until this week, you were charged with the task of keeping up with people on Google+ exclusively through circles. If you found someone that was also interested in Technology, you might have added them to your Tech circle, but realized they are also passionate about cats. You hate cats. Communities solves that problem. Sometimes we aren’t as interested in the people we interact with as we are interested in the topic at hand.
Now with communities, you can focus on conversations focused around topics that interest you and not just people that may have said something interesting at one point in time. No longer do you need to blindly create circles centered around topics in fear of “missing” something relevant. With communities, you can rely on quality curation of the content you’re really looking for.
So what should you do with all of those topical circles, or the random circle shares you added? Give them a rest. Go into the individual sliders and pull the volume down to ‘Mute.’ Give it a week or two. Notice a difference? Less noise? I guess you can live without that circle after all…
5,000 People, That’s It?
The notion of being able to “follow” 5,000 people is ridiculous and if you claim to be able to do it with any sort of consistency, then you have super-human powers. In fact, a study with Facebook users found that if you follow too many people, you might become unhappy.
“Among the group who read updates, the study revealed that having 354 Facebook friends seemed to be the tipping point after which people were increasingly less happy with their lives.” – Menshealth.com
When you look at the way you manage circles on Google+, ask yourself “Why did I follow these people?” Maybe you thought that keeping in touch with a group of people could lead to a new job. However, if you were following people just because you thought the picture they posted that one time was interesting, you are probably circling for the wrong reasons.
Today I chatted on the phone with Laurie DesAutels, a talent acquisition expert that specializes in connecting with people based on their skills and talent. “If I’m going to be interacting with 5,000 people in my circle, I’ve got to be kind of picky. I want it to be people that post regularly and people that I want to see in my timeline.”
She went on to say “It’s not all about quantity, it’s about quality.”
Use your circles to connect with the people that you care about.
Keeping your topical correspondence and your personal/business correspondence separate has just become that much easier. Focus less on strangers that only peak your interests 10% of the time and start focusing on the people you care about through your circles and the topics that interest you through communities.
Now that you have a degree of separation between relationships and interests, you should be able to better strengthen and develop your relationships while enjoying more relevant content centered around your topics of interest.
Give it a try, hit the mute button on your random circles and leave the Home stream to people you care about.
What do you think? Are Google+ Communities the best thing since sliced bread, or just another distraction? Will Communities help you turn down the noise and turn up the volume on the things you love?