So, tonight I was on a quest to liquidate some furniture from my house. It’s mostly inexpensive stuff from +IKEA that I have accumulated over the years and will no longer have room for in my new apartment.
In order to quickly get rid of it, I decided to post it on Craigslist for FREE! Yes, that magic four-letter word. But, I wouldn’t dare do that without a strategy.
I posted several things simultaneously on Craigslist, the furniture I wanted to give away as well as several items I wanted some cash for. I created a template for an e-mail linking to the other items I had for sale. On the free listing, I included my Google voice number (which I have tied to my +Android. Within minutes, I had dozens of phone calls, texts and e-mails.
I awarded the furniture to the first to inquire and agree to visit, but I also quickly replied to everyone else with instructions on how to find the other items I had for sale. With this approach, I am able to keep track of contact info of who called, in what order and also efficiently reply while marketing my other items for sale. It was literally a win/win/win situation.
It is amazing how +Google products can help with the simplest of things…