When you post things in social media, especially on Twitter and Google+, sometimes it is hard to determine how many people are receiving your message. If you are posting unmodified hyperlinks in your post, you won’t be able to track how many people are clicking through.
By using a link shortening service such as goo.gl you can track how well your posted links are doing. Simply copy the link you wish to track, visit http://www.goo.gl/ and paste it into the window. Once you click the button, the link will be shortened to the right using a series of letters and numbers. When you copy and paste this into your tweet or post, you will be able to keep track of how many people clicked through.
You will be amazed by the difference between +1’s, comments and click-through of your posts.