How Much is Convenience Worth?

The Consumerist recently posted about two articles, one from +CNBC and the other from +The New York Times about the price of single-serving coffee packages.

I, for one, own a single-serving brewing system. I am a fan of the device (a Keurig) because it removes a lot of barriers from me brewing my own coffee. The most important of these barriers in time.

Before owning my Keurig, it took a lot of effort to brew a cup of coffee. More often than not, when I would brew a “pot” of coffee in the morning, most of it would go to waste. So, between cleaning the pot, cleaning the basket and measuring the cofee each morning I was spending a lot of time. Even after all of the preparation I would have to wait several minutes for the stuff to brew.

Now I find myself flying down the stairs with an extra 15 minutes of sleep, ready to press a button while I grab my banana and have my coffee in my thermos, the exact amount, the right temperature, perfectly fresh and all ready to go. I realize that on a “cost-per-pound” basis, this is way more than I would ever consider paying for high end coffee.

photo by rudolf_schuba on Flickr

+Starbucks Coffee offers select roasts for $13.95/lb and I’m paying somewhere in the neighborhood of $25-$30. Surely, this is way more expensive using my perfered method when viewed in a cost-per-pound perspective. However, if you look at the amount of coffee that is wasted and the amount of time spent brewing a “pot” of coffee each morning, I think I’m actually saving a lot more time and money than I would with the traditional method.

So, what’s your bottom line? What do you think the convenience is worth? Just because it costs more per pound does that mean you’re spending more overall? How do you do your coffee in the morning?

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